Birla Tyre has launched a new brand identity, including a modernized logo and redesigned website.

• This reflects its renewed direction under new promoters, a consortium led by Dalmia Bharat Refractories Limited (DBRL) along with Himadri Speciality Chemical Ltd (HSCL) as a strategic partner.
• The new logo features a custom-designed wordmark symbolising speed and forward motion, paired with a tiger mnemonic ('Tyger') embodying power, agility, and leadership, with a vivid Blue and Orange palette.
• Mr. Anurag Choudhary, Chairman cum Managing Director & CEO of Himadri Speciality Chemical Ltd, stated that the rebranding is a reaffirmation of their dedication to purposeful development and progress.
• Dr. Chandra Narain Maheswari, Whole Time Director & CEO of Dalmia Bharat Refractories Limited, added that the new logo encapsulates Birla Tyre's essence based on legacy, future-ready products, innovation, and oneness with the world.
• The rebranding aims to reposition Birla Tyre as a high-performance, future-ready brand globally, with integrated marketing campaigns planned across various platforms.
• Backed by strategic clarity, operational restructuring, and fresh capital, Birla Tyre will focus on re-entering key markets, expanding distribution, and building a robust product portfolio aligned with current mobility trends.