Gulf Oil Lubricants India Limited (GOLIL) has launched a fresh 360-degree campaign for its flagship two-wheeler engine oil, Gulf Pride, starring brand ambassador MS Dhoni.

• The campaign highlights the emotional bond between bikers and their motorcycles with the tagline “Bike se pyaar rahega hamesha, naye jaisa.”
• Gulf Pride engine oil now features a new look and an enhanced formulation, meeting the latest API SP specifications.
• Upgrades include claims of up to 10,000 km drain interval, 40% better engine protection, and instant pick-up.
• The TV commercial for the campaign is directed by Bollywood filmmaker Punit Malhotra and produced by Dharma 2.0, featuring MS Dhoni in a romantic avatar showcasing his passion for bikes.
• MS Dhoni stated, "Gulf Pride plays a vital role in keeping the engine smooth, the pick-up strong, and extends the bike’s life."
• Mr. Ravi Chawla, MD & CEO, GOLIL, added, "With the all-new Gulf Pride, we are reinforcing a trusted legacy of superior performance and unwavering reliability."
• The campaign will be rolled out across TV channels, digital platforms, retail, and BTL initiatives including trade engagement and mechanic outreach programs.
• Gulf Pride has been a household name for years and with the enhanced formulation and new packaging, it aims to strengthen its market position.