Infosys and Adobe have announced a strategic collaboration to jointly transform the marketing lifecycle for global brands using AI. This partnership will combine capabilities from Infosys AsterTM and Adobe to:

• Unify customer experience at scale.
• Personalize content to drive business growth.
• Streamline workflows for increased efficiency.

Infosys AsterTM is a suite of AI-amplified marketing services, solutions, and platforms that helps enterprises transform marketing into effective customer champions and growth partners. Adobe empowers brands to deliver personalized, data-driven customer journeys across every touchpoint by combining content, data, and AI.

Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys, stated, "AI, for marketing, has very quickly evolved from productivity- and creativity-amplifier to a true navigator for marketers. This joint offering is integral to the customer experience personalization approach that we are driving at Infosys, and is positioned to be a foundational capability for CMOs to drive the growth-focused marketing they’ve always aspired to."

Anil Chakravarthy, President, Digital Experience Business, Adobe, added, "Adobe and Infosys are bringing together creativity, marketing and AI innovations to transform Customer Experience Orchestration, streamlining the creation and delivery of compelling experiences across every touchpoint and channel."

Douglas Hayward, Senior Research Director, Worldwide Customer Experience Services and Strategies, IDC, commented that this collaboration between Infosys AsterTM and Adobe aims to accelerate marketing excellence with AI and is well-aligned to address customer needs.