Marico Limited announced on 5 June 2025, World Environment Day, the introduction of its first-ever initiative to assess Packaging Material Circularity Score. This initiative is a key part of Marico’s broader sustainability agenda under its 2030 Decade of Action Framework, aiming to evaluate its packaging portfolio, identify incremental opportunities to improve environmental footprint, and encourage responsible material consumption. The framework is built around 10 opportunity levers, including material circularity, design efficiency, end-of-life recovery, elimination of uncommon/hazardous materials, EPR performance, consumer engagement, and innovation.

Over the last three years, Marico has made significant strides in sustainable packaging:

• Eliminated over 517.5 tonnes of virgin plastic from its packaging system.
• Avoided more than 1,690 tonnes of carbon emissions through packaging innovations.
• Achieved 95.1% recyclable packaging as of FY25.
• Collected and scientifically disposed/recycled 75,119 tonnes of plastic waste under the EPR framework.
• Reduced PVC usage to less than 0.05% across its packaging portfolio.

Building on this progress, Marico has set bold targets for FY30:

• Achieve over 30% recycled content in non-food plastic packaging.
• Transition to a 100% recyclable packaging portfolio.
• Ensure zero hazardous waste-to-landfill across its directly owned manufacturing units.

Commenting on the initiative, Amit Bhasin, Chief Legal Officer, Group General Counsel, and Secretary of the CSR Committee, Marico Limited, stated, "At Marico, we are not just reducing plastic, we're redesigning our entire packaging ecosystem. Introduction of the Packaging Material Circularity Score assessment framework marks a decisive step forward in building a circular, low-impact packaging system and responsible material consumption. Our commitment to social responsibility is deeply ingrained in our business philosophy and as part of our 2030 Decade of Action, we are accelerating efforts to meet bold sustainability goals that align with global climate imperatives. This framework will help us track and achieve measurable progress, ensuring that innovation and responsibility go hand in hand as we work towards a truly circular economy."

Marico’s approach emphasizes material innovation, smarter design, and stakeholder collaboration. As a Founding Member of the India Plastics Pact, the company actively works with peers, policymakers, and innovators to co-create a circular plastics economy for India. Globally, Marico aligns its packaging strategy with leading sustainability frameworks, including GRI 2021 Standards, the Ellen MacArthur Foundation's Global Commitment, the Corporate Sustainability Reporting Directive (CSRD), and national-level Extended Producer Responsibility (EPR) regulations. Marico’s initiatives are closely aligned with global and national goals, including the UN Sustainable Development Goals (SDG 12 and SDG 13).