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Poonawalla Fincorp Limited (PFL) announced the launch of its Consumer Durables Loans business and a digital EMI card on 22 April 2025.
This strategic move aims to accelerate customer acquisition, unlock high-yield growth, and strengthen its retail franchise.
Consumer durable loans will be offered through instant, point-of-sale financing with digital onboarding, targeting both salaried and self-employed individuals.
Key features include loan sanctions within 5 minutes, flexible EMI structures, and competitive interest rates.
PFL sees significant potential in the growing Indian consumer durables market, especially in Tier 2 and Tier 3 cities, where financing penetration is rapidly increasing.
In the initial 90 days, PFL plans to expand to 70 locations across metros and Tier 2 & 3 cities, collaborating with 5,000 dealers and OEMs.
PFL is also enhancing payment systems with real-time disbursements for dealers.
Mr. Arvind Kapil, Managing Director & CEO of Poonawalla Fincorp, stated that this launch is a strategic lever to scale their retail business faster and more profitably, unlocking access to millions of new customers and serving them across their financial lifecycle.
With this launch, PFL has now introduced 6 new businesses, further strengthening its secured lending portfolio.
As of 31 March 2025, Poonawalla Fincorp has an AUM of approximately ₹35,550 crore.