Poonawalla Fincorp Limited (PFL) has launched Business Loan 24/7, a fully digital loan solution for MSMEs.
The offering provides instant approval with a digital risk assessment model and flexible repayment options.
It eliminates the need for branch visits or physical paperwork through a Straight Through Processing (STP) model.
The company will target MSMEs across Tier 1, Tier 2, and Tier 3 cities, focusing on retail, services, manufacturing, trade, and other key sectors.
Mr. Arvind Kapil, MD & CEO, Poonawalla Fincorp, said: “We believe that with India’s $4 trillion economy, MSMEs will be one of the most robust credit growth segments over the next 10 years...This product...will be an industry first, and we believe it will be a very strong and convenient offering for all good -quality MSMEs.”
PFL plans to build its strengths quarter on quarter in a gradual risk-calibrated manner and expects this to become a competitive advantage over the next 4 – 6 quarters.
PFL's AUM stood at ₹35,631 crore as of March 31, 2025.