PVR INOX announced on 2 May 2025 the opening of its first Director’s Cut luxury cinema at DLF Mall of India, Noida, Uttar Pradesh, under its luxury arm —The Luxury Collection.
Key details:
- The new cinema features 5 screens with a total capacity of 215 guests.
- Equipped with cutting-edge technology including 4K laser projection, 7.1 Dolby surround sound, and next-gen 3D.
- Auditoriums have plush leather recliners for comfort.
- It is the first multiplex in North India and the first national multiplex chain to feature Harkness Hugo-SR screens, specifically engineered for laser projection with built-in speckle reduction.
- The venue offers a gourmet menu curated by MasterChefs, personalized concierge service, and a lounge with artisanal food and beverages.
- This launch is a collaboration with DLF.
Management comments:
- Mr. Ajay Bijli, Chairman and Managing Director, stated the launch is a testament to their commitment to redefining luxury cinema and strengthens their collaboration with DLF. He highlighted Director's Cut as a fusion of high-end hospitality, technology, and storytelling, perfectly suited for Noida's discerning audience.
- Mr. Sanjeev Kumar Bijli, Joint Managing Director, noted Noida is the fifth city in India to get the Director's Cut format, emphasizing it's a complete reimagining of the cinema experience blending world-class service, gourmet indulgences, and meticulously crafted spaces.
With this opening, PVR INOX now operates 1,743 screens across 352 properties in 111 cities (India and Sri Lanka). In Noida, PVR INOX now has 27 screens across 2 properties, and in Northern India, 473 screens across 99 properties.