Radico Khaitan clarifies and withdraws 'TRIKĀL' brand after concerns raised

Source |12:15 28 May 25

product launches press release

Radico Khaitan Limited has issued a clarification statement regarding its brand 'TRIKĀL'.
'TRIKĀL' is derived from Sanskrit, meaning 'three times', representing the past, present, and future, and intended to honor India’s heritage.
Following concerns raised about the brand name, Radico Khaitan, as a responsible organization, has decided to withdraw the brand.
This decision is described as a gesture of respect and a commitment to honor the sentiments of the people and the country.
Radico Khaitan affirms its identity as a proud Indian company dedicated to upholding Indian values.

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