RateGain, NYU SPS Jonathan M. Tisch Center of Hospitality, and HEDNA released the second edition of 'The State of Distribution 2025' report.
The report is based on insights from over 700 hotel brands and 21,000+ properties across 310 cities.
It highlights a gap between technological potential and operational readiness in the hospitality industry.
Key findings include that AI adoption is still in early stages, commercial strategies vary by scale, distribution functions are becoming leaner, and system integration remains a focus area.
80% of hotels spend up to two days a week on manual reporting.
Ankit Chaturvedi, Vice President of Marketing at RateGain, mentioned that the hospitality industry sees this report as a benchmark for making better commercial decisions.