Tata Consultancy Services Limited (TCS) announced findings from the inaugural Brand Finance ‘Marathons 50 2025’ report, highlighting the significant impact of its sponsored marathons.

• Marathons sponsored by TCS generated a $2.25 billion impact on their local economies in 2024 and raised $279 million for charitable causes.
• 10 of TCS’ partner marathons feature in the list of the Top 50 Marathons globally, including the top 3: the TCS London Marathon, TCS New York City Marathon, and the Schneider Electric Paris Marathon.
• Since entering marathon sponsorship 15 years ago, TCS’ brand value has surged from $2.1 billion in 2010 to $21.3 billion in 2025.
• Brand consideration for TCS is significantly higher amongst marathon runners (67%) compared to non-runners (27%).
• TCS sponsors 14 marathons and endurance running races and is recognized for leveraging technology (like AI-powered solutions and the ReScore app for sustainability) to enhance the marathon experience.

Abhinav Kumar, Chief Marketing and Communications Officer, TCS, stated, "The Brand Finance Marathons 50 report confirms what we have seen firsthand at TCS —partnering with marathons can ignite positive change for the communities and cities that organize them. These partnerships allow us to connect authentically with clients, employees, and communities, and to demonstrate how technology can enhance the human experience.”