Tata Consultancy Services (TCS) has announced a long-term, strategic partnership with Salling Group, Denmark’s largest retailer. The collaboration, effective June 16, 2025, aims to drive digital transformation, AI-enabled cloud migration, sustainability, and improve operational efficiency across Salling Group's extensive network.
Key details of the partnership include:
- TCS will serve as Salling Group’s new strategic IT partner, deploying its AI-enabled Cloud Operations Solution, Cloud Exponence.
- The partnership covers Salling Group’s 2,100 stores, brands, and 68,000 employees across Denmark, Poland, Germany, Estonia, Lithuania, and Latvia. This includes brands like BR (toy store chain), franchise quick-service restaurants Carl’s Jr. and Starbucks, and grocers føtex, Bilka, Netto, and RIMI Baltic.
- TCS will support Salling Group’s cloud adoption journey, stabilize operations for agility, scalability, and sustainability, and enhance their e-commerce platform responsiveness.
Management comments on the partnership:
- Alan Jensen, CIO, Salling Group, stated that the partnership will help them better respond to changing customer needs responsibly and sustainably, and drive their ‘Aspire 28’ strategy, which includes goals for more stores, acquisitions, and mergers.
- Vikram Sharma, Country Head, TCS Denmark, expressed excitement about being selected as a strategic IT partner, emphasizing TCS's global retail experience and technical prowess to help Salling Group build resilience and unlock new technologies.
- Abhijit Niyogi, VP and Business Unit Head, Retail – UK, EMEA and India, TCS, reiterated commitment to Salling Group's long-term success and Aspire’28 vision, aiming to build agile and sustainable operations that offer smarter, scalable omnichannel experiences.